AriZona Beverages keeps prices on ice
With escalating costs, AriZona Beverages continues to still maintain a sticker price of 99 cents a can. AriZona Beverages sells its 23 oz cans of iced tea for 99 cents, the same price since its 1992 launch. Don Vultaggio, the company’s founder and chairman, shares strategies they’ve implemented to offset costs on CNN Business. He explains why they’ve maintained this price point amid rising inflation. He says he can control when it comes to packaging and different modes of transportation. It is companies like this that get my respect. The signature price is the main selling point of the famous cans. Gimmicky or not, it is a good product. Outside the signature cans, other AriZona Beverages are another story. Either way, the company is striving to ease the pain of individuals that want to quench their thirst.
AriZona Beverages gets my respect as a responsible company looking out for the consumer. Don Vultaggio’s simple approach to business is one that should be replicated by other companies. The bottom line is not always the answer, corporate social responsibility should be a top priority.
Coca-Cola holds the record of maintaining a fixed price for a beverage. Between 1886 and 1959, the price of a 6.5 US fl oz (190 mL) glass or bottle of Coca-Cola was set at five cents, or one nickel, and remained fixed with very little local fluctuation.