Frito-Lay introduces Cracker Jill to support and celebrate women in sports

Frito-Lay introduces Cracker Jill to support and celebrate women in sports

After more than 125 years as one of the sport’s most iconic snacks, Cracker Jack is adding a new face to its roster, with the introduction of Cracker Jill to celebrate the women who break down barriers in sports. Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season in professional ballparks across the country and through a donation of $5 or more to the Women’s Sports Foundation