Meet Mr. IPA-NUT: Peanuts and beer the perfect couple
Heinz-Craft Company and Noon Whistle Brewery are set to introduce a peanut IPA that pays homage to its Planters’ mascot. Just in case, IPA is a pale ale. It was only a matter of time before the peanut manufacturer would cash in the combo of beer and peanuts. Peanuts are the most common salty snack usually found in a small bowl in a bar. So it seems like a natural marriage of cross-promotion products.