REESE’S PUFFS teams up with iconic artist KAWS

REESE’S PUFFS teams up with iconic artist KAWS

Continuing in its trajectory of partnering with some of the most relevant creative minds of popular culture, REESE’S PUFFS cereal is now teaming up with renowned artist KAWS. Together, they are releasing KAWSPUFFS, a new AR game, which is accessed via two limited-edition boxes designed by KAWS.