The vegetarian Boca Burger debuted as the Sun Burger in a Boca Raton, Florida, a restaurant in 1979. Kraft Heinz is hoping you will pardon the pun that you will flip over the new all-American veggie burger. It’s two times the size of a regular Boca Burger. The new revitalized burger will appeal also to meat-eating consumers looking for a healthier choice.
“Texture will carry the flavor, so we felt if it was too mushy, too watery, then the flavor got bland and boring.” “We worked with our flavor houses to redevelop the flavor for the whole line.” – Sergio Eleuterio, the Kraft Heinz Co.